Welcome to Hammerfest

We create advertising that's worth consuming. And we love it.

Play video
Latest project

Stories of Luck

We all know these ‘what-the-fudge-did-that-happen-no-really?’ types of stories. Going viral after a girl posts your picture on Twitter, getting tens of thousands of followers with your kids’ playlists; finding a 60-year-old old voucher and being able to cash it, winning millions in the lottery after your house burns down and so forth. The one thing they all of these stories have in common is the fact that they’re all based on pure luck. Just like lotteries, really. The Dutch National Lottery asked us to come up with a campaign that appealed to non-fans of the brand. Non-fans? Really? Yep. Stories of Luck was born. Read more.


Nationale Postcode Loterij


Brand awareness campaign


December 2016

All projects

Consumer behavior is changing. People want to decide for themselves what content they consume, as well as when and where. And that's a good thing.

How so?

Brands now have to create content that’s actually worth consuming. And that’s something we love to do. We create the ‘turning heads’ type of content that makes people think, talk, laugh or even weep (if that’s the response you hope to evoke). We like to call this premium content. Whether you’re looking for activations, brand campaigns or social media strategies.

How we work is important to us as well. We follow three golden rules in our day-to-day work: we always put in more work than expected, we do things passionately and we believe in opportunities (especially in seizing them). Want to know the whole story? Click to read our manifesto and peep our projects here.


We are based in the city centre of Amsterdam where we work for awesome clients. We hate to brag, but we just can’t help ourselves.

Namedropping alert: Nationale Postcode Loterij, Singapore Airlines, Jaarbeurs, izi.TRAVEL, Speech Republic, Amazing Thailand and Singha Beer.

Are you interested in working with us?
Feel free to contact us.