Internet and social media (apps) have made sex incredibly accessible. Most parents would rather skip ‘the sex talk’ altogether, but it’s inevitable in this day of age. The bees and the birds story gained a few new chapters throughout the years. Sexting (the sending and forwarding of nude pictures via apps) is quite common – but nude pictures are often lost in group apps. The psychological damage after being ‘exposed’ can be very severe – especially for teens. We were challenged to create an awareness campaign against sexting, or better yet: to get the conversation started between parents and children. Check it out.