Is there a way to activate restaurant owners and consumers to increase Singha consumption?
What better way to promote the number one beer of Thailand, than to organize a nationwide search for the best Thai restaurant? Voters could win a trip to Thailand and restaurant owners could win the prestigious title. The Best Thai Award was successfully launched in 2016 in the Netherlands, and expanded to Belgium in 2017. The Best Thai 2018 is in the works.
What we did
Social management, webcare, social advertising, online activation, offline activation.
We now have 14.200+ fans, the second biggest Singha account worldwide and 5.000 + monthly interactions.