Question

How do we build a community around an app that allows people to swap houses?

Client
Ymere

We built the community of Huisjehuisje around the idea of ‘happy housing’. We create positive associations with house hunting and offer the perfect solution for the endless social housing waiting list.

Ymere

Je kunt vandaag nog van huisje ruilen, echt waar! 😉

Potje monopoly? 😋

Hoe vaak ben jij verhuisd? Laat het weten in de comments 😄

The creative content is a careful combination of inspirational content mixed with triggering download content.

Ymere

Looking to swap homes?

If you’re ever done with Tinder, download HuisjeHuisje and follow them on Facebook & Instagram.

Results

With 5.000+ fans and 45.000 app downloads in less than six months, we’re happy to state that Huisjehuisje has become more than ‘just an app’.

5000+

Fans

45.000

App downloads
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