Jet Airways is the #1 airline of India. But their route network reaches further than just the Far East. In 2016 they launched a new route, connecting India to Toronto via Amsterdam. This means that Dutchies get to fly straight to Canada in a jiffy. A new route deserves some extra attention. We created three videos with Dutch influencers, each with a different reason to visit the majestic six. The idea was to match the different reasons for their visit to three different travel classes (Economy, Première and First). We follow up the video campaign with sales posts for the route, using creatives that match the videos. The campaign is live as we speak.