How do we show chefs and hospitality professionals that Makro Horeca is the right place for food and non-food products?



Chefs and hospitality professionals all have one thing in common: the love for food and hospitality. They feel satisfied when their guests are happy. Such welcoming people deserve a (food) wholesaler that’s just as hospitable as they are. We’ve translated this into the social mentality: love for food and hospitality (temple of food). 


The different content flavours

We create year-round content focussing on various themes. For example, the partnership with Michelin and Bib Gourmand, the Horecava (trade exhibition) and the fresh ingredients and quality products. Here’s a taste of Makro Horeca on social. 



Food and non-food products not only have an interesting story of creation. The story behind the products is also becoming more important to chefs (and guests). We share these product stories through – of course –  Instagram Stories. 


Makro at the Horecava

The annual Horecava is the most important trade exhibition for the food and hospitality branche. Of course Makro was present. We created inviting content to announce the program on the Horecava and we made organic Instagram Stories during the event. 


Makro & Michelin

Makro is a proud partner of Michelin and Bib Gourmand. We were invited for the gala dinners and award ceremony to give the Makro followers a taste of the events (sfeerproeven) through organic Instagram Stories.

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