Question

How do we introduce Mona Taart to the Dutch audience and show them that Mona Taart is surprisingly tasty?

Client
Mona

Answer

Everybody knows Mona from the iconic toetjes (desserts): Mona pudding. Expanding this established Dutch brand to a new, delicious product is a smart move. Mona proves to be an indulgence brand, or as Mona says: “The proof is in the pudding”. To launch Mona Taart, we used the insight that people want to surprise their guests with something delicious, special and new. In other words: blow away your guests with a bakers quality cake.
This starting point is the strategic foundation of the creative video content we make for Mona Taart. In the videos we focus on the bakers quality of Mona Taart and the product range & variety.

Time to launch the cake

In the introduction video for Mona Taart, the Red Velvet cake is the shining star. In the background we see guests enjoying the cake and having fun. The cake is on a decorated table that is in line with the brand guidelines to increase recognition. We treat people to this Mona Taart video via a YouTube pre-roll ad and Facebook & Instagram.

Mona

Cake is always a good idea

After launching the first Mona Taart video, there’s more tasty cake to serve. Besides the Red Velvet, there’s the cake of the month: Chocolate Drip. Every cake is also available in a mini version, making Mona Taart the perfect treat for every special moment. Whether you host a big birthday or just a small party. In several social videos complementary to the introduction video, we make people familiar with the product range and show them the perfect moments for Mona Taart.

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