stories of luck

Feeling lucky, punk?


How can we make millennials – ergo: people that generally dislike our brand – love us?


We show them that luck truly is just around the corner. We made sure to carry out authenticity and captured six surprisingly unlikely stories. We spread them via an extensive social and native campaign and followed up with sales.

What we did

Research, creative concept, video production (partner:, campaign website (partner: Lamalama), webcare, advertising

The results

The 1.151.000 video views and 4.000.000 reach was really nice, but the biggest reward was Piet’s face when he walked into that airport. 


Nationale Postcode Loterij



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The world is full of pleasant surprises. Some big – some teensy-tiny. The one thing they all have in common is the fact that they’re all based on pure luck.

Are you interested in working with us?
Feel free to contact us.