We all know those ‘what-the-heck-did-that-happen?’-stories. Going viral after a girl posts your picture on Twitter, getting tens of thousands of followers with hobby playlists, finding a 60-year-old old voucher and being able to cash it, winning millions in the lottery after your house burns down and so forth. The one thing they all have in common, is the fact that they’re all based on pure luck. Just like lotteries, really. The Dutch National Lottery asked us to come up with a campaign that appealed to non-fans of the brand. Non-fans? Really? Yep. Stories of Luck was born.