How can we make millennials – ergo: people that generally dislike our brand – love us?
We show them that luck truly is just around the corner. We made sure to carry out authenticity and captured six surprisingly unlikely stories. We spread them via an extensive social and native campaign and followed up with sales.
What we did
Research, creative concept, video production (partner: Bruut.tv), campaign website (partner: Lamalama), webcare, advertising
The 1.151.000 video views and 4.000.000 reach was really nice, but the biggest reward was Piet’s face when he walked into that airport.