How do we bring our brand promise ‘No detail too small’ to life?

Singapore Airlines
Lamalama -


Highlight the launch of the most innovative aircraft in the world – the Airbus A350 – in an extensive online and offline campaign. Add the world’s first airline art gallery (the Singapore Airlines Gallery), an online activation (the A350 Challenge) and an impressive 360-degree video of the A350.

Singapore Airlines

Witness the works of paper craft designer Luca laconi-Stewart who painstakingly created our award-winning products out of manila envelops, and flower artists from The Wunderkammer.

Visit us at The Singapore Airlines Gallery and stand to win 100,000 KrisFlyer miles, equivalent to a return Economy Class ticket from Amsterdam to New Zealand, when you register as a KrisFlyer member!

Planning to #FlySQ? Discover our products and services at The Singapore Airlines Gallery in Hobbemastraat 3, Amsterdam, book your tickets there and receive an exclusive Singapore Airlines gift.

Singapore Airlines

We brought the tropical dream destination Cairns a little bit closer through interactive and playful content on Instagram that awoke all senses.

So for a short moment people were able to change their scenery and explore the highlights of this Australian destination.

Singapore Airlines

Where you’d rather be… 

All you need is a beach vacay to Cairns. 

Anyone fancy a diving trip to Cairns ?

Singapore Airlines

Your special days, made sweeter – the lengths we go to celebrate your special moments. #SQTrueStories
Here to bring home your loved ones – the lengths we go to make you feel at home. #SQTrueStories
Looking for lost or stolen belongings may feel like looking for a needle in a haystack. Improbable, but not impossible – the lengths we go to put your mind at ease. #SQTrueStories

Singapore Airlines

Presenting The Asia Trails – the first of four episodes in collaboration with @Het is de Merckx. Join Yannick & Lesley as they enjoy our onboard service and explore what Singapore has to offer.

We recently transported the only known painting of the famous Dutch explorer Abel Tasman, who was the first European to sight Tasmania and New Zealand 375 years ago, from Australia to his home province in the Netherlands, Groningen. Admire the family portrait from now till January 6, 2019 at the Groninger Museum.

What we did

Creative concept, offline activation, online activations, campaign website (partner: Lamalama), video production, social & native advertising campaign.


The amount of travellers significantly increased. So much so, that the Dutch Singapore Airlines station won the Marketing Warrior Award 2017.

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