Question

How do we make sure that sexually abused young men seek out help?

Client
Qpido
Partners
Bruut - Lamalama -

In #NOTHANKS we show teens and parents that being a victim of sexual abuse is nothing to be ashamed of. And we show them that Qpido is there to help.

Appearances vs reality

We used images and disturbing narratives to start the conversation on social media. The social media campaign (re-)targeted teens in Amsterdam.

qpido

#NOTHANKS

#NOTHANKS

#NOTHANKS

What we did

Creative concept, video production, web design, social advertising.

Numbers

The campaign reached many people, but more importantly: the engagement showed us we reached the right people. The campaign sparked quite a few conversations. Hopefully, the victims will now feel safe enough to reach out to Qpido.

956.000

People reached

408.000

Video views

800

Comments

300+

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