Question

How do we create a platform for and with people that actively contribute solutions to the deteriorating state of our world’s oceans?

People that are affected first-hand by the deteriorating state of the oceans are often the ones trying to solve the causes of problems by adjusting their day-to-day habits. WWF wanted to put these ocean heroes in the spotlight to empower and inspire others. And so we did.

Worldwide Fund for Nature

Ocean Witness Emanuel

Ocean Witness Samson

Ocean Witness Chris

Building the brand

We used qualitative and quantitative research to build the Ocean Witness brand from scratch. We manage the lively community on a day-to-day basis, sharing inspiring stories of Ocean Witnesses around the world via the website, Facebook, the e-newsletter and Instagram.

One of the perks of starting the Ocean Witness brand, is that it makes it easy to collaborate with partners that share its vision and goal.

What we did

Research, social strategy, video concept, video production, content creation, social management, social advertising and webcare.

8.500+

Ocean Witnesses

40.000+

Monthly interactions
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