People that are affected first-hand by the deteriorating state of the oceans are often the ones trying to solve it by adjusting their day-to-day habits. WWF wanted to put these ocean heroes in the spotlight to empower and inspire others. Their question: can we create a social platform for and with people that fight to restore our oceans?
We used qualitative and quantitative research to build the Ocean Witness brand from scratch. We manage the lively community on a day-to-day basis, sharing inspiring stories of Ocean Witnesses around the world via the website, Facebook, the e-newsletter and Instagram.
What we did
Research, social strategy, video concept, video production (partner: Boomerang Create), content creation, social management, social advertising and webcare.
Right now there are 7.000 fans and around 50.000 monthly interactions. But more importantly: the content is inspiring people to become more active in their local communities. Hit those like and follow buttons and stay woke. ;-).