They wanted to give the Dutch travelers a taste of what a ‘Home In The Sky’ means for their travelers. And that’s where we came in. Their positioning ‘No Detail Too Small’ needed to become something Dutch consumers could see, taste, feel and hear. Instead of using the Vakantiebeurs, they decided to switch things up and create their own Singapore Airlines Gallery – right in the city centre of Amsterdam. We were responsible for the creative concept, production, advertising campaign, video content and PR.