The A350 Challenge

Singapore Airlines

In 2006 Singapore Airlines ordered the first Airbus A350. Ten years later, the inauguration flight from Amsterdam to Singapore would take place. A historical moment like that deserves a celebration. We were asked to come up with an online campaign that created awareness for and engagement with Singapore Airlines, focusing on the positioning Refresh the way you fly. And refreshing it was.


Singapore Airlines


Digital Campaign


April 2016

Meet the A350

We created The Ultimate A350 Challenge, which is an interactive game that connects recognizable facts and figures to the characteristics of the aircraft and the outstanding Singapore Airlines service.

The winner of the Challenge received two return tickets from Amsterdam to Singapore. The outbound flight took place during the inaugural flight. We produced an extensive social media campaign to spread the word (advertising included).


We reached over one million people with the Singapore Airlines A350 Challenge. 

The campaign gathered 1.349.338 impressions, 19.705 engagements (likes, comments and shares) and 12.280 clicks on Facebook.

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