How can we use social media to make Dutch travelers experience our brand promise ‘No detail too small’?
Highlight the launch of the most innovative aircraft in the world – the Airbus A350 – in an extensive online and offline campaign. Add the world’s first airline art gallery (the Singapore Airlines Gallery), an online activation (the A350 Challenge) and an impressive 360-degree video of the A350.
What we did
Creative concept, offline activation (Gallery), online activation, campaign website (partner: Lamalama), video production, social & native advertising campaign.
The amount of travellers significantly increased. So much so, that the Dutch Singapore Airlines station won the Marketing Warrior Award 2017.