no detail too small

Proving 'No detail too small' on social media


How can we use social media to make Dutch travelers experience our brand promise ‘No detail too small’?


Highlight the launch of the most innovative aircraft in the world – the Airbus A350 – in an extensive online and offline campaign. Add the world’s first airline art gallery (the Singapore Airlines Gallery), an online activation (the A350 Challenge)  and an impressive 360-degree video of the A350.  

What we did

Creative concept, offline activation (Gallery), online activation, campaign website (partner: Lamalama), video production, social & native advertising campaign.


The amount of travellers significantly increased. So much so, that the Dutch Singapore Airlines station won the Marketing Warrior Award 2017.


Singapore Airlines


The Singapore Airlines Gallery

The A350 Challenge

Singapore Airlines Stories

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"No Detail Is Too Small" really was the highest aim in creating the gallery experience.

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