Singha Beer is an authentic Thai beer focused on “The taste of Friendship”. What better way to implement this than to use the social media platforms that are built on friendship? We have been executing the social media strategy for Singha Benelux since 2016. We produce content and interact with Singha fans in the Netherlands, Belgium and Luxembourg. We do this on Facebook and Instagram, combining user-generated content with our own. We also implemented activations and redesigned the website. The Best Thai Award 2016 and 2017 were the highlights of our Singha Beer collaborations.