How can we make millennials love us? Especially the ones who aren’t fans of our brand.

De Nationale Postcode Loterij
Bruut -

We show them that a stroke of luck lies around the corner. We captured six surprisingly unlikely stories, shared them via an extensive social and native campaign and followed up with sales.

Nationale Postcode Loterij


Surviving a lightning strike

Omar Kbiri

Flying on Richard Branson’s private jet

Nicky Libert

Going viral overnight

What we did

Research, creative concept, video production (partner:, campaign website (partner: Lamalama), webcare and advertising.

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