How can we make millennials love us? Especially the ones who aren’t fans of our brand.
We show them that a stroke of luck lies around the corner. We captured six surprisingly unlikely stories, shared them via an extensive social and native campaign and followed up with sales.
Surviving a lightning strike
Flying on Richard Branson’s private jet
Going viral overnight
Research, creative concept, video production (partner: Bruut.tv), campaign website (partner: Lamalama), webcare and advertising.