How can we break the silence about sexting in religious, low-income families without addressing sex?
Find the grey area between sex and sexting, and amplify the need for parental guidance. The social campaign consisted of multilingual videos and campaign outings, specifically targeted and retargeted. Plus an extensive and informative website and a regional outdoor campaign.
What we did
Creative concept, social strategy, video production (partner: Vigics), social advertising, outdoor campaign
The requests for courses on school has significantly increased. The item was already high on the social agenda, but the publications emphasized its relevance.