What’s the case
On the occasion of Kingsday Zalando, launched the new ‘Together in Orange' campaign. In collaboration with Stieglitz, we’ve created a virtual Kingsday collection that shares the feeling of unity when we all dress up in orange. The virtual clothing collection consists of a bomber jacket, bucket hat, and sunglasses. All designed with various orange patterns, wearable for anyone via an Instagram filter.
The sense of belonging
With this initiative Zalando gave anyone on social the opportunity to share the orange feeling and contribute towards the sense of belonging. The campaign was promoted on Zalando's own channels and supported by various media partners (Elle Magazine, RTL Boulevard, 538 Koningsdag festival) and influencers such as Maan, Yuki Kempees and Rianne Meijer. 🧡