Guy and Baba, the founders of Hammerfest, are intrigued by the short attention span and selectivity of consumers. People are less willing to hear brand messages and want to decide for themselves what content they consume, as well as when and where. We all watch Netflix whenever we want, buy Spotify memberships (mainly because we want to avoid commercials) and change channels when the endless commercial block makes its way. We’re very selective when it comes to spending our time, and that’s a good thing.
Time is money and money is time
Time is the most valuable thing we have, so it’s no surprise that we like to spend it wisely. For Hammerfest, this is an opportunity to challenge brands to create content that’s actually worthy of people’s time. We believe that brands can create meaningful brand experiences if they’re willing to develop content thats worth people’s time first, and money second. That’s exactly what we do: creating time-worthy (social media) advertising. Whether it’s coming up with kick ass Facebook posts, day-to-day community management, interactive online games or social-media-proof videos. We love creating content that makes people feel like your brand is worth their time.
To do so, we rely on the three pillars of time: emotions, relevance and needs. We ask ourselves: what do we want people to feel, how can we create relevance and what do they need? If you cover those three elements, people will be willing to spend their time. If you then follow this up with creative sales, you’ve got the $. Take a closer look at our cases, and see if you can find the pillars for yourself.
If people want to spend their time on your brand, you're doing something right.
What’s in a name?
We have a cool background story about the name. Hammerfest is named after the most northern village of Norway, located within the polar circle. The city’s harbor functions as a haven for icebreakers. These ships clear paths for other vessels. This matches our perception of creative advertising perfectly. Leading the way for others and turning left when everybody else’s noses are facing right. Noticed the pulsing blue dot on our website? That’s Hammerfest.
To design our logo, we went back to the roots of Hammerfest and found out that the original inhabitants were Saami. The Saami are nomadic people, inhibiting the Nothern European lands. They have a strong sense of community from where their own language and alphabet emerged. From the distinctive letter ‘H’, the logo of Hammerfest arose. Its recognizable and robust character is perfect for our brand.
If you're lost you can look--and you will find me.
Time after time.
We make cool stuff for ourselves too. What better way to endorse your brand than to create what you believe in? Needless to say vodka is one of those things. Brewed in Amsterdam, named after Hammerfest. The distinguished taste sure makes you think you can dance. Obviously we drink the vodka at our parties. And 2017 is promising to be a good year for our travelfans too. Together with Travel Stories, we will publish a fancy schmancy coffee table book that will make your wander lust. This book will be a collection of travels and pictures from our globetrotter Daniel de Leau. Sit tight.
This is who we are and what we stand for. Feel free to give us a call or stop by for a shot of vodka.
See you soon. Or, as the Norwegians would say:
vi ses snart,
Guy & Baba
And the rest of the team. Duh.