Next Level RAW

TikTok is all about RAW content created by its users. To add on that culture with a G-star mindset, we created the Next level RAW mentality. A high value creative production and unique adaptation of a TikTok trend in line with the G-star look and feel where denim is the hero.

The result

We created cultural relevance by listening to the community to see what’s relevant and gave that a next level RAW twist. Together with the creators on the platform we created their most iconic content so far. Resulting in a batch of content where all video’s underline the current trends and community, yet entertain next level RAW.