What’s the case
Videoland is the Dutch local VOD platform, offering original content as well as national and international movies and series. All this striking content offers the audience topics that can be discussed 24/7 on the popular social channels. This is where we come in. Together with the Videoland content team (SO), we direct, inspire and activate these daily conversations by sharing content that is pushing borders, talk-worthy and creates fans for the content and the brand.
Community building & Newsjacking
Part of the strategy is building a community that creates brand loyalty among the fans with a focus on IG and FB. Friends who have inside jokes, know what’s new and understand that nobody likes spoilers. There’s so much more than just the Day of the Croissant. With our newsjacking content we respond to topics who are relevant and live within the Videoland community. Of course this can be Valentines Day but it can also be about the weekend where anyone in the Netherlands is able to ice skate on nature lakes.
Campaigns: Mocro maffia S3
One of Videolands most popular original titles launched early 2021. In order to create a hype around the launch moment we created an encrypted hunt that led fans through the social accounts of the show and Videoland searching for codes that would grant them access to a website with the first episode of the new season days before the actual launch.
Campaigns: Dagrace Holland
The Dutch equivalent of RuPaul’s drag race, came to the Netherlands. The social campaign, focussing on creating awareness around the new Videoland title had to be as over the top as the program is. In order to do so we developed a divalicious campaign that included creative webcare, sassy content, Gif sets and of course an AR filter.
The Result
By only using organic content that deserves the time and attention of the fans we succeed in creating a growing loyal community with whom we communicate as true friends. Over the first period of 12 months the IG community grew from 34.000 to 136.000 organically.