What’s the case?
Gezondheidsfondsen voor Rookvrij have been successfully working towards a smoke free society. However, we still see big tobacco’s deceptive influence on today’s society. Time to denormalize this poisonous industry and mobilize the next generation to fight for a smoke free world.
Show the industry’s true face
To create a movement people need a shared feeling of injustice. To light up that fire, we created a campaign from the perspective of the tobacco industry. We thanked its companions, like supermarkets, gas stations, and investors for smoking. This message raised suspicion and questions like: “What the … is this?!”
Start a movement
We gave the emerging distrust and anger a place to rage, through a platform that fights for a society where there’s no room for this nasty industry. Doei Tabaksindustrie was born. Together with influencers we launched the platform, where we say farewell to Big tobacco 👋.
